When a member chooses to cancel their course membership, it would be beneficial to include a brief, one or two costumizable survey asking them to share their primary reason for leaving.

This would provide valuable feedback and insight into members’ experiences, helping us identify areas for improvement, while also encouraging members to pause and reflect before completing their cancellation. Even a simple question such as, “What is the main reason you’re cancelling your membership?” with a few optional responses and an “Other” field could provide meaningful data without adding friction to the cancellation process.